Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential.

Having great content on your site is the magnet that attracts visitors.

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It's possible for these negative reviews to end up on the first page of your search results.

Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving -- mostly due to allegations of how social media causes depression and affects one’s political views -- it has decided to limit posts from businesses and share more posts from your friends on the News Feed.

At Microsoft’s 2017 Ignite conference, three new apps were announced that help small businesses streamline everyday tasks. The apps -- Connections, Listings, and Invoicing -- spent a few months as limited previews, but are now available to anyone with an Office 365 Business Premium subscription.

Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big three” lies dozens of untapped social networks.