For most people, Google is the first stop when searching for a specific business. And in some cases -- like searches for gyms and beauty salons -- people are using Google to help them contact the business about an appointment. Now, the search giant has made that possible right from its results pages.

Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results.

How Google changed search results
Google’s new search algorithm is designed to lead people to high-quality products and services.