Tech fads often easily come off as mere gimmicks, but they can actually be an opportunity for your business to optimize processes and save money. To seize that game changer your company has been looking for, follow these tips.
Be an early adopter
One of the biggest factors in determining how successful your SMB will be in leveraging a new trend is how early you get in.

Marketing automation has become an essential part of every business’s marketing strategy.
Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these benefits.

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP).
MSPs defined
MSPs are companies composed of specialists from various IT fields.

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions.

In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit.

When people visit websites, first impressions count. Wow your audience by following our tips.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a thousand words, but are those words truly what you want to convey to your audience?

Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience.

IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual.

Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers to their competitors.

More than being a global health crisis, the COVID-19 pandemic is also upending the global economy. Many businesses find themselves facing the grim reality that if they don’t find a way to adapt to the crisis, they’ll end up closing their doors for good.

Despite businesses' reservations, remote working comes with numerous benefits, including lower overhead expenses and improved productivity. And with the coronavirus pandemic forcing employees to work from home, this might just be the tipping point for remote work to become the norm.