Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses; the large investment that has traditionally been required to hire specialist data-delving experts makes us think it’s the preserve of larger organizations.

We live in the age of distraction. If it’s not the hundredth urgent email in your inbox that blows your focus, maybe it’s your IT staff pounding on your door with another technology emergency. Whatever the circumstance, you may be tired of looking in the mirror only to see bags under your eyes from too many late nights at the office.

As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? Here are a few tactics any SMB can follow to gain more value from LinkedIn.
Know LinkedIn’s purpose
Simply put, LinkedIn is not a content marketing platform.