Be prepared for disasters: Business continuity planning for SMBs

A major crisis can happen to any business, at any time, so it’s important to be prepared for when things go wrong. One way to do this is by creating a business continuity plan (BCP). In this blog post, we will discuss the importance of having a BCP and how it can help you keep your small- or medium-sized business (SMB) running during a crisis.

Avoid these 5 common IT investment mistakes

Investing in new technology is a great way to drive business growth. For instance, purchasing new servers can boost your employees’ ability to multitask and their productivity, while subscribing to a project management solution can help everyone meet their deadlines.

The advantages of using a cloud-based OMS

In today’s business world, having a cloud-based OMS can give you a big advantage. The cloud offers many benefits, including the ability to access your data from anywhere, scalability, and cost savings. A cloud-based order management system (OMS) is a great choice for eCommerce businesses.

Boost staff efficiency with these tips

Employee efficiency refers to the ability of a worker to do their job effectively using the resources available to them. Increasing efficiency can have a direct impact on productivity, as maximizing their time and effort at work can lead to them completing more tasks.

How to protect your business from hurricanes

In 2021, the United States experienced one of the most active storm seasons on record, upsetting businesses already dealing with a pandemic. For companies without a good disaster recovery plan, the consequences were devastating. This is why your business should have a hurricane disaster recovery plan.

Why virtual reality is a good investment for your business

Virtual reality (VR) is often thought of as a gaming technology. However, VR can do much more than provide entertainment. For instance, it has the potential to revolutionize the way businesses operate and interact with their customers. In this blog post, we will discuss the reasons why VR is a worthwhile investment and how it can help your business grow.

Top 5 benefits of marketing automation

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.

Keep your data safe with these backup solutions

Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should ‌implement to ensure the safety of your data.

How can your business benefit from email automation?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want.

Effective video content to attract more customers

According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and attract more customers.