When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media.

You may think social media is designed for exciting brands like Google or MTV. And who could blame you, as these brands both have millions of followers. Because of this, you may think there’s no place for your boring brand on social media, right? Think again.