When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media.
More to social media value than meets the eye
Top YouTube marketing tips
If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video.
Why dashboards are vital tools for business growth
People are visual creatures, so we interpret visual data better than written words. That’s why most businesses turn to dashboards to present data in a way that’s easy to understand. Here are some common uses of dashboards across various business functions.
5 Reasons every SMB needs marketing automation
Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also often costly and error-prone.
5 Ways you can benefit from business dashboards
Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of how your business is performing, catering to a wide variety of users, from marketing staff to project managers.
Twitter tips to boost your business
Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses.
How robust dashboards help your business
A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards give you an overall view of your business. Here are some uses of dashboards in real-life business situations.
Marketing insights
An organization's marketing department typically analyzes a significant amount of data from various channels.
Boost your marketing and promotion with social media
Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential.
Having great content on your site is the magnet that attracts visitors.
Increase your leads by automating SMB marketing
Marketing automation was once a technology reserved for mega-corporations. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer.
The perfect social media match for your SMB
Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.