Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Did you know that viruses, ransomware, spyware, and trojans are all categorized as types of malware? Having been around for decades, these cyber threats have grown both in number and intensity. Needless to say, it pays to know how each of them works as well as how to protect your business.

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform.

The cyber community hasn’t fully recovered from the WannaCry ransomware attacks, which struck businesses and organizations in May. Now, a Petya ransomware variant named Nyetya is poised to join its ranks as one of the worst cyber attacks in history.

Research has revealed that over half of all users end up opening fraudulent emails and often even fall for them.

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.

Many SMB owners think IT downtime only costs them a few productive hours, but there’s a lot more at stake when your systems go down.

Adding to the list of reasons to outsource your network security to a certified IT provider, a recent CIA leak shows just how vulnerable most network routers really are. Read on to learn why this is such a big vulnerability and what you can do to fix it.