The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t cost a dime.
How to promote your SMB on Facebook for free
Live video: a free way to reach new customers
Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.
How business continuity plans can fail
Your service provider, who you have tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Usually, that kind of longevity in developing continuity plans has resulted to some providers overlooking or underestimating certain issues.
Are your site’s images hiding an attack?
As more and more content management services are released to aid SMBs in online marketing, security risks also increase. One such helper is the image processing service ImageMagick. And while it has proven useful to countless businesses, it is now something you should be concerned about from a security standpoint.
7 Twitter tactics to get more retweets
Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention.
Are you using this effective marketing tool?
There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before.
Understand these 4 types of hackers
Why do hackers attack? Is it for money, notoriety, or political reasons? Many business owners never ask these questions, and instead only think about the means of how a cyber attack takes place. But knowing the motive behind a hacker’s attack can help you understand whether or not you’re a target and what data you need to protect.
Tips to get to 500+ LinkedIn connections
Most people are still impressed when they see a LinkedIn profile with 500+ connections. It gives that person authority in their industry and shows they’re a valuable member of the business world. In other words, 500+ connections can help sell you and your business.
Boost staff productivity with mobile tech
Most business owners are quick to think that utilizing mobile devices automatically leads to more productivity. Unfortunately, this is not always true. A poor mobile device policy can actually lead to burnout and see your employees become overwhelmed by technology.
4 BYOD security risks you should address
In the 21st century, personal computing is with us wherever we go. This is all thanks to the proliferation of mobile devices such as smartphones and tablets. These devices allow us to take work home with us. And, with bring your own device (BYOD) strategy, businesses have never been so productive.