Blog

Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention.

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before.

Why do hackers attack? Is it for money, notoriety, or political reasons? Many business owners never ask these questions, and instead only think about the means of how a cyber attack takes place. But knowing the motive behind a hacker’s attack can help you understand whether or not you’re a target and what data you need to protect.

Most people are still impressed when they see a LinkedIn profile with 500+ connections. It gives that person authority in their industry and shows they’re a valuable member of the business world. In other words, 500+ connections can help sell you and your business.

Most business owners are quick to think that utilizing mobile devices automatically leads to more productivity. Unfortunately, this is not always true. A poor mobile device policy can actually lead to burnout and see your employees become overwhelmed by technology.

In the 21st century, personal computing is with us wherever we go. This is all thanks to the proliferation of mobile devices such as smartphones and tablets. These devices allow us to take work home with us. And, with bring your own device (BYOD) strategy, businesses have never been so productive.

Simply getting a ‘Like’ on your post is not enough anymore. It doesn’t give you any other useful data and you can’t immediately tell what people feel about your post. However, with Facebook reactions, you can be getting just what your company’s social media page needs.

When purchasing new technology, how often do you consider its return on investment? For many business owners, calculating ROI is a tricky task that is sometimes skipped altogether. It shouldn’t be because if IT isn’t saving you money, it’s costing you.

As companies go to the Internet to conduct their business, their IT security becomes more vulnerable to many hackers and viruses. That’s why it’s even more important to recognize whether or not your systems are under threat from malicious software to swiftly fend off the infection.

With technology changing so rapidly, it’s easy to get caught up in outdated beliefs. And when it comes to Disaster Recovery, far too often do we see business owners still clinging to ideas that no longer apply. So, what kind of DR myths are still widely accepted by the masses? Here are three that need to be retired into IT folklore.