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Setting up a business can be overwhelming, especially now that digital marketing is so crucial. Many small businesses and start-ups find themselves not knowing where to go after purchasing a year’s subscription to WordPress. Although marketing your business online could fill several full-time positions, here are a few simple tips to get you started.

The effectiveness of your business's day-to-day operations is the best indicator of whether your customer relationship management (CRM) software is performing to expectations. CRM is revolutionizing the way businesses interact with customers, but are you integrating CRM into your business in the best possible way? Learn how you can transform your business with the following best practices:

Always update customer information

A CRM system is only effective when the data it provides is current.

Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services.

Storms, floods, fire, and other emergencies can cause productivity loss due to power failure. Utilizing an uninterruptible power supply (UPS) for your workstations will ensure that you never lose unsaved work. But what about your online connection? To avoid being crippled by loss of internet connection, it’s a good idea to plug routers, wireless access points, and cable modems into a UPS.

UPS for network equipment

UPS systems provide backup power in case of outages and protection against power surges, which don’t just damage computers but also make you lose unsaved work.

Back in the day, simple antivirus software was all you needed to stay safe from security threats. Nowadays, it takes more than that to protect your online privacy. Whether you’re sending emails or chatting up a friend online, chances are your Wi-Fi connection can be intercepted.

When you spend more than eight hours a day staring at a computer screen, it can be easy to lose focus on important tasks. While you can access some of the most useful applications through your computer, an ever-growing number of distractions are vying for your attention.

For years, we’ve been told that strong passwords include three things: upper- and lowercase letters, numbers, and symbols. And why wouldn’t we when the National Institute of Standards and Technology (NIST) told us they were the minimum for robust passwords? Here’s why not and how it involves you.

No business owner should ever be embarrassed by their website. It’s worth the effort to run through everything with a fine-toothed comb and ensure your online customers are getting the best possible experience. We’ve rounded up the top six website elements you need to invest in.

What do you call someone who hunts for security gaps in computer hardware and software? A hacker, right? What about someone who presents their findings to vendors to help them improve the quality of their products? There is more than one type of hacker, and understanding the difference is important.

Smartphones have become so advanced that there's virtually no business task they can't handle. Now everyone uses mobile devices to access work documents and, naturally, hackers got the memo. There are thousands of threats targeted towards mobile devices, so you’d be well served backing up the files in your mobile device, now.